The HubSpot Flywheel
What is a HubSpot flywheel?
Briefly speaking
Picture a huge, heavy flywheel- a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get the flywheel rotating on the axle as fast and long as possible. Pushing with great effort, you get the flywheel to inch forward, moving almost imperceptibly at first. You keep pushing and, after two or three hours of persistent effort, you get the flywheel to complete one entire turn. Then, at some point—breakthrough! The momentum of the thing kicks in in your favor, hurling the flywheel forward, turn after turn… whoosh! Its own heavyweight working for you.
Good to Great
Drive more traffic and bring more potential customers
The Funnel vs. the Flywheel
Happy customers are the energy that drives growth
Time has changed, technology has progressed, and so has the way customers interact with brands. It used to be the best product win, now, it’s the best customer experience wins. We believe there are better ways for brands to connect with your customers and vice versa.
With the traditional funnel, companies put a great deal of effort into acquiring more leads. The wider the funnel, the more potential sales it will result in. However, with the funnel, customers’ role is not taken into consideration and you lose that momentum at the bottom. Whereas flywheels keep that momentum spinning. And all the strategies you implemented are the force to spin your wheel. Instead of closing the funnel, you should focus on delighting the loop.
Factors influence the health of your flywheel
Briefly speaking
Attract, engage, and delight
With user-friendly way approach to marketing
Attract
Provide value to your customer before you extract value from them.
Engage
Make it easy to shop and buy, which includes providing solutions, education and personalized customer service throughout the buyer process.
Delight
Customer success is your success. You should focus on building a relationship with your customer as they will eventually become your promoters and spin your wheel for you.
Customer experience is more important than ever
Creating a customer experience that goes beyond the competitors
If you genuinely help your customers, then they will naturally drive more people to your business for you. Just think of it from a customer’s perspective. Do you trust a company selling its product or a paying customer giving their honest review?
Regardless of what your company sells or makes, your customers are looking for that sublime experience when they do business with you. The flywheel may sound like another marketing jargon. But at the end of the day, it’s a simple concept- to put your customer in the center of your business and value relationships, not just deals.
HubSpot is an all-in-one, integrated marketing platform
Hubspot is an integrated marketing platform
