Inbound glossary
Let's speak the inbound language
Briefly speaking
Lead
A lead is an unknown website visitor who transforms to a known contact through the contact providing his/ her contact information in exchange for content (HubSpot, 2020).
Funnel
A funnel is a series of sequential processes, for example, a website visitor converts to a lead and then becomes a marketing qualified lead.
Lead nurturing campaign
A series of actions, such as sending emails with valuable content, to interact with contacts and build relationship with them to move them forward in the funnel.
Personalization
Personalization means having your actions tailored to the individual. For example, personalization can be sending an email that has recipients' first name or their individual interest like what products they have shown interest in.
Call-to-Action
A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. These are important for marketers because they’re the “bait” that entices a website visitor to eventually become a lead.
Blogging
Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.
Ready for more?
Go deeper and expand your business
Frequently asked questions
We will always keep your personal information safe.
We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you.
