Inbound glossary

Ready to get inbound to drive growth? First, let’s speak the inbound language.

Let's speak the inbound language

Briefly speaking

First step to inbound marketing – know what those words mean. If you’re new to inbound marketing, chances are some words just don’t make sense to you. Afraid not! Read on and learn what they mean so you can apply inbound marketing to grow better.


A lead is an unknown website visitor who transforms to a known contact through the contact providing his/ her contact information in exchange for content (HubSpot, 2020).


A funnel is a series of sequential processes, for example, a website visitor converts to a lead and then becomes a marketing qualified lead.

Lead nurturing campaign

A series of actions, such as sending emails with valuable content, to interact with contacts and build relationship with them to move them forward in the funnel.


Personalization means having your actions tailored to the individual. For example, personalization can be sending an email that has recipients' first name or their individual interest like what products they have shown interest in.


A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. These are important for marketers because they’re the “bait” that entices a website visitor to eventually become a lead.


Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.

Ready for more?

Go deeper and expand your business

Knowing these terms not only helps you with planning your inbound strategy but also opens the door to knowing different strategies and methodology. Hop on board and we will give you a hand to walk your through more than just the inbound methodology but also digital marketing glossary and strategies that you can have to grow your business.

Frequently asked questions

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Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!