Inbound marketing

Pull in leads with the content that’s relevant and helpful to your audience to drive growth of your business.

What is inbound marketing

Are you keeping up with the changes in consumer behavior which brought out by the internet?

The use of Internet has changed consumers’ behavior- they now google things before buying and they find who they want to buy from. Inbound marketing is all about attracting and capturing your potential buyers or customers at this stage with valuable and tailored content. Get inbound and catch up!

Attract

Get your right leads' attention with helpful and valuable content to build a connection with them. Be the one that can help them solve their problems.

Engage

Provide solution to your leads to solve their challenges and problems and help them achieve their goals.

Delight

Empower your customers with your support to help them grow even better.

Why inbound marketing?

The Value of inbound marketing is...

Inbound marketing revolves around growth with attract, engage and delight stage. With each and between stages, we can turn strangers to prospects and prospects move on to become customers and customers to be your prompters, like a flywheel. Compared to the traditional funnel, the inbound methodology and its flywheel is a healthy cycle that continues to revolve and drive growth for your business. Let’s see what tools to use at each stage!

How to get inbound

Thinking getting inbound for your business to comply with the trend of users’ behavior and drive growth? Here’s how we can help you phase by phase.
  • 1. Define your goal
  • 2. Review your performance and analyze competition
  • 3. Buyer personas
  • 4. Plan your content and track it

Start with defining the goals you want to achieve. For example, by how much you're looking to increase your website traffic, blog views, engagement and conversion rate.

a. Review your current performance, like past campaigns, to help you identify the blockers to your goals and brainstorm how to solve them.

b. Analyze the competition to differentiate yourself from competitors.

Study your target audience, such as learn about their goals and challenges, and be in their shoes to create content that's truly relevant, helpful and timely for them.

Plan your content with tools like spreadsheet, or HubSpot's marketing tools to stay on track. Track performance and tweak your content for the better!

Get inbound now!

Looking for taking your business next level with inbound marketing? Talk to us and see how inbound marketing can help you grow.