HubSpot CRM vs Salesforce Sales Cloud
Choosing the right CRM platform is foundational to your business.
Hubspot vs Salesforce – Which is best?
How to choose the right CRM platform
|Ratings & reviews|
|Overall rating||4.51 / 5 (2,586)||4.36 / 5 (14,554)|
|Ease of use||4.5 / 5||4.0 / 5|
|Value for money||4.5 / 5||4.0 / 5|
|Customer support||4.5 / 5||4.0 / 5|
|Functionality||4.5 / 5||4.5 / 5|
|How it's priced||No needs to pay any subscription fee. It is a cloud-based solution.||Pay either a monthly or annual subscription fee for each user login. It is a cloud-based solution.|
|Contract term||Requires no contract for cloud-based deployment.||Requires a year-long contract for cloud-based deployment; renewed annually.|
|Upfront costs||No upfront fees.||Additional fees apply for implementation.|
|Recurring costs||None, beyond subscription fees.||Fees apply for premium support.|
|Internal chat integration|
|Marketing automation integration|
|Social media integration|
|Ideal customer size||
|Phone support||Included in the subscription fee||Included in the subscription fee|
|Online case submission||Included in the subscription fee||Available to all users|
|Online support options||Help website, knowledge base, and online community included in the subscription fee||Help website, knowledge base, and online community included in the subscription fee but additional support can be purchased|
|Training||Training not offered||“Getting started” online catalog available to all users and additional live and/or online training included in the subscription fee|
Hubspot vs. Salesforce – Which should you choose?
We can help to choose the right CRM for you
The free HubSpot plan and good value premium tiers will make it particularly attractive for small business owners, while Salesforce is ideal for larger businesses ready to invest in an industry-leading, feature-rich CRM suite that can scale.
As CRM platforms go, HubSpot and Salesforce may initially look a long way apart. HubSpot’s freemium model and relative lack of features contrast sharply with the sprawling, feature-rich Salesforce CRM. That doesn’t make either CRM the “best,” but it does mean different businesses will prefer one over the other.
Can you achieve great results with a freemium CRM platform like HubSpot? Absolutely. Plus, it’s a slick, modern platform to use – nothing about it feels like costs are being cut. However, to get the best out of HubSpot, you’ll want to pay for some of the premium features and plugins. At that point, it’s worth pausing to consider a fully paid-for platform, such as Salesforce.