HubSpot CRM vs Salesforce Sales Cloud

Choosing the right CRM platform is foundational to your business. 

Hubspot vs Salesforce – Which is best?

How to choose the right CRM platform

While there are many CRM options on the market, HubSpot and Salesforce are consistently rated the top two options by users in terms of satisfaction and adoption. Both platforms provide large sales teams with a robust solution that scales with growth. This page will help you understand the differences between HubSpot and Salesforce so you can decide which is the right CRM for growing your business.
hubspot-logo-border HubSpot salesforce Saleforce
Ratings & reviews
Overall rating 4.51 / 5 (2,586) 4.36 / 5 (14,554)
Ease of use 4.5 / 5 4.0 / 5
Value for money 4.5 / 5 4.0 / 5
Customer support 4.5 / 5 4.0 / 5
Functionality 4.5 / 5 4.5 / 5
Starting price $50.00/month $25.00/month/user
How it's priced No needs to pay any subscription fee. It is a cloud-based solution. Pay either a monthly or annual subscription fee for each user login. It is a cloud-based solution.
Contract term Requires no contract for cloud-based deployment. Requires a year-long contract for cloud-based deployment; renewed annually.
Upfront costs No upfront fees. Additional fees apply for implementation.
Recurring costs None, beyond subscription fees. Fees apply for premium support.
Product features
Calendar/reminder system
Document storage
Email marketing
Internal chat integration
Lead generation
Lead scoring
Marketing automation integration
Mobile access
Social media integration
Task management
Territory management
Technical info
Ideal customer size Small
Operating systems Windows
Phone support Included in the subscription fee Included in the subscription fee
Online case submission Included in the subscription fee Available to all users
Online support options Help website, knowledge base, and online community included in the subscription fee Help website, knowledge base, and online community included in the subscription fee but additional support can be purchased
Training Training not offered “Getting started” online catalog available to all users and additional live and/or online training included in the subscription fee

Hubspot vs. Salesforce – Which should you choose?

We can help to choose the right CRM for you

The simple answer is, if you’re a smaller business with ambitious plans to grow, then Hubspot is likely the better choice than Salesforce. Hubspot offers an accessible interface – even for beginners – with admittedly less functionality overall, while Salesforce houses a massive feature catalog at the expense of ease of use.

The free HubSpot plan and good value premium tiers will make it particularly attractive for small business owners, while Salesforce is ideal for larger businesses ready to invest in an industry-leading, feature-rich CRM suite that can scale.

As CRM platforms go, HubSpot and Salesforce may initially look a long way apart. HubSpot’s freemium model and relative lack of features contrast sharply with the sprawling, feature-rich Salesforce CRM. That doesn’t make either CRM the “best,” but it does mean different businesses will prefer one over the other.

Can you achieve great results with a freemium CRM platform like HubSpot? Absolutely. Plus, it’s a slick, modern platform to use – nothing about it feels like costs are being cut. However, to get the best out of HubSpot, you’ll want to pay for some of the premium features and plugins. At that point, it’s worth pausing to consider a fully paid-for platform, such as Salesforce.